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![]() The keywords that you choose will dictate the life or death of your website. When you choose your keywords, you need to be able to compete with them. It is unrealistic to think that a young and small company's website could rank number one on keywords like Software, Books, or Sex. Larger, more established companies who have been on the Internet for several years are not only much more well known, but also have links to them from many other websites. These links give credit to the larger companies and allow them to compete on such general words--engines see these sites as a reliable source. That credibility is established over a long period of time through affiliate programs, alliances, link partnerships, and other similar programs. By submitting your site to link directories with AddWeb 4, you can increase your "Link Popularity", and slowly gain similar credibility, as more pages across the Web take notice of you and link to your site. Hopefully though, you will be using more specific keywords than the ones mentioned above. free web site, Web Marketing. banner group inc marketing
What are Keywords? They are the words you think people searching for your site are going to type in to their search engine queries. These are the words you optimize your web pages for. Ideally the keywords are contained in the title, description, heading and meta tags of a page. What is Link Popularity? It is quite simply the number of websites linking to yours. Link popularity is one of the search engines responses to the challenge of continuously delivering relevant links to their users. The concept is based on the theory that the more links a site has to it the better the site is. Not all links are judged by the search engines as being equal, those that are relevant to your site hold more weight, for example links from other web design companies or search engine optimizers would be judged more important for this site than links from say engineering firms and music sites. A search engine also penalize the use of link farms and sites that appear to be linked to yours just to gain link popularity. What is Spam Search engine SPAM is when a search engine consider you to be flooding their data bases by submitting too many pages too often or by submitting the same pages again and again. Other forms of SPAM include pages that contain meta tags that have nothing to do with the actual page, and submitting the same exact page from different addresses. banner group inc marketing. Web Marketing
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